I get excited about solving problems and making things work better — I’m an engineer.

I’m also a copywriter.

These days, I focus on transforming boring, brand-centred writing into customer-focused content that connects with readers and builds trust.

I want to do the same for you.

Benefit from my experience

As an electrical engineer, I worked at top international power and energy companies in Trinidad, the USA, and the middle east, like Massy Wood Group, Wood Group-CCC, Worley Parsons and Reliant Energy.

My industry experience is great news for you because I understand your customers’ world. I know what’s important to technical buyers and the engineers that influence their decisions because I used to be one of them.

Having this insider knowledge about what your prospects expect in a service or product means that I can target your messages to address their most pressing concerns. This translates into real bottom-line figures for your business.

Your subject matter experts will love talking to a writer that “gets it” too. They will appreciate how my technical background helps me quickly understand and talk about your product features — with minimum handholding from them.

You can be confident in my writing

Trained in copywriting and technical writing, I write corporate, technical and marketing content. I created Write Energy to serve energy companies but now regularly work with organisations in several technical industries, including telecommunications, finance and education. I have also written for print, digital and TV media.

My writing philosophy is that the more difficult or complex the topic, the simpler should be the writing that explains it. That means that I avoid stiff “tech-speak” and “biz-blab” that is filled with jargon. Instead, I write on-time marketing material that can overcome buying objections and lead to action.

All in a language your target audience understands — clear, direct and easy to read.

You get more than just writing

When you hire me, you benefit from the practical business lessons I have learned as an entrepreneur, MBA graduate, and content marketer.  I help you develop a solid content strategy that aligns with your marketing goals.

If you are looking for a professional business to business (B2B) copywriter with industry experience, you are in the right place.

Contact me for your FREE project consultation today!